Lip syncing is what an artist or sometimes an actor will do in a music video to make it seem as if they are singing the song while the video is being played. This is normally done by playing the song while each clip is being filmed as the artist/actor mouths the words. The clips are then later on aligned up with the song itself in the editing stage of production. Sometimes, the entire song is lip synced, whereas other times only some of the lyrics are lip synced in the video.
In this video, the entire song is lip synced by Robert Downey Jr with no other actors of narrative going with it. This video is also unique in the sense that there are no cuts in it, meaning that it was filmed as one long shot.
System of a Down – Chop Suey
This video on the other hand is more conventional in the sense that not all of it is lip synced (although a large amount of it is). In this video, it is lip synced by the lead singer of the band, Serj Tankian, as well as small segments of the lyrics being done by other band members.
Lip syncing is important in a video as it can often help viewers to see what the singer’s lyrics actually are; if unclear simply by listening to the song, then by watching the words being lip synced, they can understand it better. But the main reason they are important is to give the effect that the song is actually being performed in the music video, rather than just putting a song with some clips of video.
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