Music videos are generally a way of promoting the artist(s) and their music. They will often include a large amount of close-ups of the artist(s), promoting their image to anyone watching. This way, the artist(s) can be more recognised and, through this, become more successful.
One Direction's 'What makes you beautiful'
It is also made simply for entertainment purposes for the audience watching. By doing this, it makes the songs more interesting, therefore making people listen to the song more often, again helping the artist(s) to become more succesful.
Music videos are also often made to help explain the meanings behind a song, using links between the lyrics and the video. For example, in Wheatus' song 'Teenage Dirtbag', on the line "Her name is Noel", a girl appears as the centre of attention in the video (presumably she is called Noel).
This is often done for songs that are made purposely to have a personal meaning or possibly to present a message to people watching. For example, as most of System of a Down's songs have double meaning, some of their music videos are used to emphasize these points. This can be seen in the music video for the song 'Aerials'; the song is about how the paparazzi single people out to make them seem out of the ordinary. This is emphasized by the boy in the video being swarmed by the paparazzi.
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